What you’ll need
Sent/delivered counts, unique engagement, conversions, revenue and costs.
Email TOOL · FREE TO USE
Email Campaign Metrics & ROI Calculator
Understand campaign rates, costs and contribution after sending.
Runs on your device · Files stay privateYour email workspace
How it works
Explicit denominators for rates and contribution-based ROI.
Know the limits
Privacy prefetch and bots can distort opens/clicks. Attributed revenue is not causal lift.
GET FROM A QUESTION TO A NEXT STEP
Get a clearer result with Email Campaign Metrics & ROI Calculator
Understand campaign rates, costs and contribution after sending. Sent/delivered counts, unique engagement, conversions, revenue and costs. Review the supported scope below before adding a large file or using the result in a campaign.
How to use Email Campaign Metrics & ROI Calculator
Open Email Campaign Metrics & ROI Calculator and inspect its input labels. Sent/delivered counts, unique engagement, conversions, revenue and costs.
Use the synthetic example where available, or choose your own supported file. Set the options deliberately; processing takes place in your browser.
Run the workflow, read any warnings and inspect the output. Download the result only after checking the values or file preview; clear the workspace when finished.
What do the results mean?
Explicit denominators for rates and contribution-based ROI. Privacy prefetch and bots can distort opens/clicks. Attributed revenue is not causal lift.
What to do next
Check a small representative input first. For exported assets, reopen the downloaded file in its intended application before using it in production.
Keep the scope in mind
Privacy prefetch and bots can distort opens/clicks. Attributed revenue is not causal lift.
Common questions about Email Campaign Metrics & ROI Calculator
Does Email Campaign Metrics & ROI Calculator save my input?
This workflow uses browser memory. Downloads are saved by your browser, but tool inputs are not submitted to a server or stored by this tool.
What should I do if a result is unavailable?
Check the input format, units and limits. Privacy prefetch and bots can distort opens/clicks. Attributed revenue is not causal lift. An unavailable result does not establish that a campaign, document or email address is valid or invalid.