Free performance marketing tools
Plan budgets, check profitability and measure results. Six calculators, a Bulk UTM Builder and an A/B Test Analyzer. No accounts or paid APIs.
Free to use · Clear assumptions · Useful exportsYOUR NEXT SHORTCUT
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8 tools ready when you areFREE TO USE
01Tracking & testing
Bulk UTM Builder & Checker
Campaign links, without the chaos.
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02Tracking & testing
A/B Test Analyzer
Make the result make sense.
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03Campaign metrics
PPC Metrics Calculator
Turn campaign totals into CPC, CPM, CTR, conversion rate, CPA and ROAS.
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04Profitability
ROAS + Break-even ROAS Calculator
See whether attributed revenue covers your ad spend and variable costs.
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05Planning & forecasts
Campaign Budget Calculator
Work backwards from a conversion or revenue goal to a campaign budget.
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06Planning & forecasts
Campaign Forecast Calculator
Explore the results a budget could produce under your assumptions.
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07Profitability
Max / Break-even CPC Calculator
Find the click cost your unit economics can support.
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08Planning & forecasts
Ad Budget Scaling Calculator
Build a capped spend schedule and model changing CPA at each step.
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