What you’ll need
Budget, expected CPC, click-to-conversion rate, average conversion value and a relative sensitivity percentage.
Performance TOOL · FREE TO USE
Campaign Forecast Calculator
Explore the results a budget could produce under your assumptions.
Runs on your device · Files stay private YOUR CAMPAIGN WORKSPACE
1. ADD YOUR NUMBERS → 2. CALCULATE → 3. EXPORT
A plan based on your assumptions. Actual campaign results can differ.
How it works
Clicks = budget / CPC. Expected conversions = clicks × conversion rate. Revenue = conversions × average value. Sensitivity scenarios vary CPC and conversion rate.
Know the limits
These are user-defined planning scenarios, not predictions, guarantees, platform pacing limits or advice that an increase is safe. No paid API or account connection.
GET FROM A QUESTION TO A NEXT STEP
See the assumptions behind a campaign forecast
A budget alone does not tell you how many customers a campaign could produce. This campaign forecast calculator connects spend to clicks, conversions and revenue using explicit assumptions. Use it when building a campaign plan or comparing a cautious scenario with a more optimistic one. It gives you a model to discuss and revise, not a prediction backed by access to your ad account.
How to use Campaign Forecast Calculator
Enter the planned budget, expected CPC, click-to-conversion rate and average conversion value. Keep all amounts in the selected currency.
Choose a relative scenario change. The comparison raises CPC and lowers conversion rate for the lower-result scenario, and reverses them for the higher-result scenario.
Calculate, inspect all three scenarios and export the assumptions with the results. Replace estimates with measured values as your campaign develops.
What do the results mean?
Expected clicks are budget divided by CPC; conversions are clicks multiplied by conversion rate. The scenario range is not a confidence interval. Relative changes differ from percentage-point changes, and the higher modeled conversion rate is capped at 100%. Revenue here is not profit and expected conversions can be fractional.
What to do next
Check contribution economics with ROAS + Break-even ROAS Calculator before using a forecast to justify additional spend.
Keep the scope in mind
These are user-defined planning scenarios, not predictions, guarantees, platform pacing limits or advice that an increase is safe. No paid API or account connection.
Common questions about Campaign Forecast Calculator
Why does the forecast show part of a conversion?
It is an expected average across the modeled traffic, not a claim that an individual order can be fractional. Avoid rounding intermediate steps when comparing scenarios.
How accurate is the forecast?
The arithmetic follows the inputs, but real CPC, conversion rates, auction conditions and conversion values can change. Use the model for planning and sensitivity checks, then compare it with actual results.