What you’ll need
Marketing and sales costs, new customers and optional paid acquisition totals.
Performance TOOL · FREE TO USE
Customer Acquisition Cost Calculator
Separate paid acquisition from fully loaded acquisition cost.
Runs on your device · Files stay privateYour performance workspace
How it works
Same-period costs divided by newly acquired customers.
Know the limits
CAC is not cost per lead. Match cohorts and cost allocation.
GET FROM A QUESTION TO A NEXT STEP
Get a clearer result with Customer Acquisition Cost Calculator
Separate paid acquisition from fully loaded acquisition cost. Marketing and sales costs, new customers and optional paid acquisition totals. Review the supported scope below before adding a large file or using the result in a campaign.
How to use Customer Acquisition Cost Calculator
Open Customer Acquisition Cost Calculator and inspect its input labels. Marketing and sales costs, new customers and optional paid acquisition totals.
Use the synthetic example where available, or choose your own supported file. Set the options deliberately; processing takes place in your browser.
Run the workflow, read any warnings and inspect the output. Download the result only after checking the values or file preview; clear the workspace when finished.
What do the results mean?
Same-period costs divided by newly acquired customers. CAC is not cost per lead. Match cohorts and cost allocation.
What to do next
Check a small representative input first. For exported assets, reopen the downloaded file in its intended application before using it in production.
Keep the scope in mind
CAC is not cost per lead. Match cohorts and cost allocation.
Common questions about Customer Acquisition Cost Calculator
Does Customer Acquisition Cost Calculator save my input?
This workflow uses browser memory. Downloads are saved by your browser, but tool inputs are not submitted to a server or stored by this tool.
What should I do if a result is unavailable?
Check the input format, units and limits. CAC is not cost per lead. Match cohorts and cost allocation. An unavailable result does not establish that a campaign, document or email address is valid or invalid.