What you’ll need
Order value, purchases per year, lifespan, contribution margin and CAC.
Performance TOOL · FREE TO USE
Customer Lifetime Value & LTV:CAC Calculator
Model the contribution a customer relationship can generate.
Runs on your device · Files stay privateYour performance workspace
How it works
Average value × purchase frequency × years × contribution margin; compare with CAC.
Know the limits
A simplified scenario, not a retention forecast or discounted cash-flow model.
GET FROM A QUESTION TO A NEXT STEP
Get a clearer result with Customer Lifetime Value & LTV:CAC Calculator
Model the contribution a customer relationship can generate. Order value, purchases per year, lifespan, contribution margin and CAC. Review the supported scope below before adding a large file or using the result in a campaign.
How to use Customer Lifetime Value & LTV:CAC Calculator
Open Customer Lifetime Value & LTV:CAC Calculator and inspect its input labels. Order value, purchases per year, lifespan, contribution margin and CAC.
Use the synthetic example where available, or choose your own supported file. Set the options deliberately; processing takes place in your browser.
Run the workflow, read any warnings and inspect the output. Download the result only after checking the values or file preview; clear the workspace when finished.
What do the results mean?
Average value × purchase frequency × years × contribution margin; compare with CAC. A simplified scenario, not a retention forecast or discounted cash-flow model.
What to do next
Check a small representative input first. For exported assets, reopen the downloaded file in its intended application before using it in production.
Keep the scope in mind
A simplified scenario, not a retention forecast or discounted cash-flow model.
Common questions about Customer Lifetime Value & LTV:CAC Calculator
Does Customer Lifetime Value & LTV:CAC Calculator save my input?
This workflow uses browser memory. Downloads are saved by your browser, but tool inputs are not submitted to a server or stored by this tool.
What should I do if a result is unavailable?
Check the input format, units and limits. A simplified scenario, not a retention forecast or discounted cash-flow model. An unavailable result does not establish that a campaign, document or email address is valid or invalid.