What you’ll need
Search-term CSV with search_term, clicks, cost and conversions; optional protected terms.
Performance TOOL · FREE TO USE
Negative Keyword Assistant
Review search terms and build a deliberate exclusion list.
Runs on your device · Files stay privateYour performance workspace
How it works
Group supplied terms and surface zero-conversion spend for manual review.
Know the limits
Suggestions require human judgment; no automatic campaign changes or close-variant predictions.
GET FROM A QUESTION TO A NEXT STEP
Get a clearer result with Negative Keyword Assistant
Review search terms and build a deliberate exclusion list. Search-term CSV with search_term, clicks, cost and conversions; optional protected terms. Review the supported scope below before adding a large file or using the result in a campaign.
How to use Negative Keyword Assistant
Open Negative Keyword Assistant and inspect its input labels. Search-term CSV with search_term, clicks, cost and conversions; optional protected terms.
Use the synthetic example where available, or choose your own supported file. Set the options deliberately; processing takes place in your browser.
Run the workflow, read any warnings and inspect the output. Download the result only after checking the values or file preview; clear the workspace when finished.
What do the results mean?
Group supplied terms and surface zero-conversion spend for manual review. Suggestions require human judgment; no automatic campaign changes or close-variant predictions.
What to do next
Check a small representative input first. For exported assets, reopen the downloaded file in its intended application before using it in production.
Keep the scope in mind
Suggestions require human judgment; no automatic campaign changes or close-variant predictions.
Common questions about Negative Keyword Assistant
Does Negative Keyword Assistant save my input?
This workflow uses browser memory. Downloads are saved by your browser, but tool inputs are not submitted to a server or stored by this tool.
What should I do if a result is unavailable?
Check the input format, units and limits. Suggestions require human judgment; no automatic campaign changes or close-variant predictions. An unavailable result does not establish that a campaign, document or email address is valid or invalid.